Why Blogs are Crucial to your Business | Webepreneur

Why Blogs are Crucial to your Business | Webepreneur

Why Blogs are Crucial to your Business

Internet Success Tips »
 
Why Blogs are Crucial to your Business
by Brett Miller
 
       Using your website to its maximum potential is essential today. There is no reason to have a pretty website and pay for it to be hosted monthly if you’re just using it as a business card. Your website can pull leads to your business if you use it the right way. By having blogs and xml feeds from other blogs on your website, people will find your website and your company online. Furthermore, these are prospective customers who are already interested in your line of business because they searched for it in the first place.

Your blog can be the first point of contact with a potential customer—your blog starts building a relationship even before you know the prospect is there. And when your blog gives visitors information that adds value to their lives, they’ll want to come back.

First impressions are crucial in the process of turning leads into clients; an online visitor’s first impression is determined in large part by the quality and content of your blog. Use blogs on your website the right way, and you will have a rainmaking website.

  • Be a Keyword King. Using the right keywords in your blog postings will direct people searching for experts or products in your area of business to your website. Also, adding an external blog that is rich with your business’ keywords to your website through an rss feed will make it easier for your website to get more traffic which means more prospects.
  • Post, Post, Post. Post to your blog at least once a week. That is the only way to guarantee that your website and blog will hit higher on search engines. Post as if you’re watering a plant, if you don’t do it consistently, it will die. That’s how search engines see your site, if you don’t refresh it with new content, they will see it as dead. You don’t even have to post blogs that you write, you can post other peoples’ blogs through rss feeds, or copy and paste from news articles as long as you give proper credit to avoid copywright infringement.
  • Use your feedback. By taking the comments that people give you on the articles you add to your blog, you can make your blog and business more effective in sales and customer service. See them as constructive, even if they are critical. Your readers and customers will take note of the fact that you value their input and respect you and refer you to other people.
  • RSS Feeds are necessary... and cool! Adding rss and xml feeds of other blogs and news websites will keep your website alive and direct many people to your website. You must choose the right feeds that are in your industry, and that are specific as well. You will be very surprised at the amount of people that are directed to your website because of one or two words that they search for. By adding other feeds, you don’t have to do as much work as you do with your own, internal blog. Other people write the articles for you and as long as you feed their blog, they will always have proper credit.
  • Recommend Books. If you’ve recently read a book that you would recommend to others, think about posting a good keyword-rich review on your Blog. You’d be amazed at how many people are searching for information about that book or its author and how having those keywords in your blog can have prospective clients finding your site. If they already like that author and their work, they will relate to you for liking it as well. This works equally well for any type of media from DVDs to a TV show you saw recently.

Relationships aren’t just person to person any more, the Internet has created a new medium for relationships. Use this community to create your own network of readers and prospective clients around your website and business.


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Brett Miller, the founder of HoopJumper WebSystems, is the creator of Webepreneur, an easy-to-use website building program for small business owners and individual service professionals who want to save money and time by building and editing their own search engine optimized Web 2.0 websites. If you’re a Small Business Owner and you want your websites to work for you, go to www.Webepreneur.com
 

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